Alphabet Soup

November 18, 2011 at 4:07 am Leave a comment

So I keep getting asked …”What do those letters behind your name mean anyway?” The Accredited in Public Relations (APR) credential is a way to demonstrate knowledge, ethics and credibility for public relations practitioners. Established in 1964, the Accreditation Program is the profession’s only national post-graduate certification program. The skills acquired through the process are applicable to any industry or practice area. Currently, more than 5,000 professionals nationwide hold the APR mark.

CPRC stands for certified public relations counselor. This is an advanced certification that is offered only in the State of Florida that further tests a professional’s knowledge and understanding of ethical practices. There are only 70 professionals in the state that hold this advanced certification. It underscores that PR professionals are not spin doctors but rather communications professionals serving the public interest with honesty and integrity. I encourage all in the field to take the time to gain this designation.

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