Talking Technology

November 28, 2011 at 2:54 pm Leave a comment

The recent USA Today panel discussion moderated by Veronica Stoddart brought together five CEOs of online travel companies, affording us great insight into where technology is going and the implications for travel marketers. The best news for marketers is that with advancements in technology, reviewing consumers’ buying behavior is much easier, allowing more opportunities for laser targeted marketing and serving up relevant content. We’re hearing that deals and value continue to to lead decision/booking process. However, it seems that that the jury is still out on the new travel category for Groupon. We’ll all be watching this partnership closely as it already has millions of consumers registered and seems to have strong long term potential. As you may have guessed, social media is still very important in discovery, booking and trip sharing. Technology will continue to focus on how to make these activities easier through social media platforms. For Cyber Monday, one of the hot products is a Kodak camera that allows you pre-tag photos so they are already tagged when uploaded to Facebook. In addition to social, the panel all agreed that mobile is one of the fastest growing segments. More and more consumers are researching, booking and sharing their experiences via mobile devices. One thing is certain, advancements in technology are allowing us to connect with consumers quicker with more relevancy and marketers who thoughtfully embrace technology in order to better serve the consumer will have the advantage.

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