What are your public relations resolutions?

January 2, 2012 at 10:04 pm Leave a comment

In any profession, you should set goals and seek ways for improvement while stopping and celebrating successes along the way. I was pleasantly surprised to find a critique of a recent press release written for Newman-Dailey Resort Properties. As PR practioners we’re always seeking exposure and testimonials for our clients, but rarely for ourselves. The honest critique by “Officing Today” entitled “Marketing Your Business to Mobile Office Workers,” dissected the press release into a descriptive “how to” for reaching a specific audience. I am honored to have my work used as a tool to educate others. I will definitely be incorporating their evaluation into my March class at Northwest Florida State College on “Communicating Effectively with Your Target Audiences.”

Now to complete my list of goals and resolutions for the year, beginning with continuing education, more philanthropic endeavors and to exceed client expectations.  Any good ones to share?

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