Public Relations Defined

March 5, 2012 at 10:08 pm Leave a comment

The TLC Blog follows trends in communications, public relations, marketing and social media. Commentary addresses topical issues, starting a new business, clients and life at the beach.



Public relations has always been such an elusive discipline. Many businesses believe they need PR but often aren’t sure why. While others think of PR professionals simply as “spin doctors.” So it was to the delight of the public relations community when the Public Relations Society of America (PRSA) brought the definition up for a vote to once and for all define the function of public relations. The great news is the result is what “Accredited Public Relations” professionals already knew. Public relations is defined as:

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

Thanks to Stuart Elliott with the NY Times for covering this story and sharing this definition with marketing, advertising and public relations practitioners across the nation.


Entry filed under: Uncategorized. Tags: , , .

What are your public relations resolutions? Future of SEO

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


March 2012
« Jan   Jul »

Most Recent Posts

%d bloggers like this: