Future of SEO

July 17, 2012 at 3:14 pm Leave a comment

Integrated marketing is the name of the game. Public relations is most effective when it’s employed in conjunction with other marketing strategies. Today, it is critical for businesses to embrace online marketing, search engine optimization (SEO) and social media channels to increase awareness and keep  products/services front and center when potential clients have a need.

TLC is delighted to announce a partnerhsip with Julio Fernandez and Social Shelf Space to provide clients up-to-the-minute recommendations for optimizing their websites in an effort to improve organic search rankings. With Google making changes more frequently than I brush my teeth, it’s challenging for marketers to keep up. The latest changes to Google search place less emphasis on keywords and more emphasis on links from authority sites. Julio’s recent article in the Huffington Post does a great job of outlining these changes.

As we navigate a new world where people read news from social sites often before they see it on respected news sources, marketers and public relations professionals must remain vigilant to stay on top of the constantly changing online marketplace.

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