TLC Recognized with Golden Image Award for 30A Songwriters Festival Campaign

September 4, 2012 at 1:52 pm Leave a comment

The 30A Songwriters Festival and its public relations firm Tracy Louthain Communications (TLC) were awarded the Florida Public Relations Association’s (FPRA) Golden Image Award of Distinction for the promotion and publicity of the 3rd annual event. The FPRA Golden Image Awards competition recognizes outstanding public relations programs in Florida.

The Golden Image Awards have become a standard of excellence in the state and winners demonstrate the very best examples of innovation, planning and design. The FPRA awards competition, which includes four divisions, was judged by the Central PennsylvaniaChapter of the Public Relations Society of America (PRSA).  The 30A Songwriters Festival was recognized under the category of “Public Relations Programs” for its sound public relations research and planning, and meeting the highest standard of production, execution and results within budget.

“We’re honored to be recognized among the best campaigns in Florida,” said Jennifer Steele, executive director of the CAA. “The third annual event met and exceeded our expectations. We’ve already begun planning the 2013 30A Songwriters Festival and are excited to build upon this momentum, adding new venues and artists.”

The 3rd Annual 30A Songwriters Festival benefitted from an integrated public relations campaign, which achieved 25% growth in ticket sales as well as coverage in American Way, Garden & Gun and American Songwriter magazines. Social media was an important component and updates, news and festival highlights were posted on Twitter, Facebook and YouTube.  The 30ASWF Facebook page achieved more than 5,000 “Likes”. The festival partnered with 30A.com and Town Wizard for the development of a mobile app that gave festival attendees access to schedules, bios and festival updates throughout the three-day event.

 

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