Public Relations Defined

The TLC Blog follows trends in communications, public relations, marketing and social media. Commentary addresses topical issues, starting a new business, clients and life at the beach.

 

 

Public relations has always been such an elusive discipline. Many businesses believe they need PR but often aren’t sure why. While others think of PR professionals simply as “spin doctors.” So it was to the delight of the public relations community when the Public Relations Society of America (PRSA) brought the definition up for a vote to once and for all define the function of public relations. The great news is the result is what “Accredited Public Relations” professionals already knew. Public relations is defined as:

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

Thanks to Stuart Elliott with the NY Times for covering this story and sharing this definition with marketing, advertising and public relations practitioners across the nation. http://www.nytimes.com/2012/03/02/business/media/public-relations-a-topic-that-is-tricky-to-define.html?_r=2&ref=business